Mattel buys Out Of Box Games

Mattel buys Out Of Box Games

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Date: 19 Sep 2007
Time: 06:46:47 +0200
Remote Name: 206.53.179.71

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By Staff -- Playthings, 8/28/2007 12:35:00 PM EL SEGUNDO, Calif.—Mattel has acquired the rights from Out of the Box Publishing to manufacture, distribute and market several games properties, including the award-winning Apples to Apples. “We are thrilled to add these successful games to Mattel’s growing portfolio of games,” said Tim Kilpin, general manager/senior vice president, Mattel Brands. “Out of the Box Publishing has established a great foundation for success, particularly with Apples to Apples. And much like our own Uno brand, the games we have acquired are easy to understand, family-oriented, and most of all, fun to play. Our strengths in areas like international distribution and brand management should allow us to build upon the strong momentum Out of the Box Publishing already established.” Out of the Box, Madison, Wis., has sold more than 3 million units of Apples to Apples since its launch in 1998. It recently earned the 2006 Toy of the Year award for Game of the Year. In addition to Apples to Apples, games included as part of the acquisition include Snorta, a game where each player chooses the sound of a typical farm animal and as players quickly flip over cards, tongue-tied players stumble and stutter to blurt out the animal sounds of the other players; and Blink, a fast-paced game where two players race to be the first to play all of their cards by matching the shape, count, or color on the cards. “We are pleased that Mattel will be able to utilize their global leadership and resources to take these games to the next level,” said Mark Osterhaus, president of Out of the Box Publishing. Out of the Box will continue to support its remaining game line as well as publish new games, according to the company.

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Mattel buys Out Of Box Games

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